Municipal Communications Audit

Understand what's working. Identify what's not. Build a path forward.

Why an Audit

Is your communications operation keeping pace with your organization?

Local government communications has evolved far beyond press releases, newsletters and social media posts. Today's teams navigate rapidly changing digital platforms, crisis communications, public engagement, elected official expectations, organizational priorities and increasing demands for transparency.

Sometimes the most valuable perspective comes from outside the organization.

TalkWrite provides an objective assessment of your communications operation—identifying strengths, uncovering gaps and providing practical solutions for improvement.

We don't simply identify what's not working. We help determine what comes next.

What We Evaluate

A 360° look at your communications operation.

STRATEGY & ALIGNMENT
Are communications priorities connected to organizational goals?

STRUCTURE & STAFFING

Do you have the right structure, roles and capacity?

LEADERSHIP & GOVERNANCE
Does Communications have the access and protocols needed to operate strategically?

WORKFLOW & PARTNERSHIPS
How effectively does Communications work across departments?

DIGITAL & SOCIAL
Are your channels reaching and engaging the audiences that matter?

MEDIA & CRISIS
Is your organization prepared to communicate when the stakes are high?

BRAND & STORYTELLING

Does your content consistently communicate who you are and why your work matters?

PUBLIC ENGAGEMENT & TRUST
Are you communicating with your community—or simply communicating at them?

MEASUREMENT & PERFORMANCE
Can you demonstrate whether your communications are working?

The TalkWrite Approach

From assessment to action.

DISCOVER
Understand the organization, leadership priorities, team and communications environment.

ASSESS
Evaluate current practices, capabilities, strengths and gaps.

BENCHMARK
Identify relevant practices and opportunities from comparable and high-performing organizations.

RECOMMEND
Translate findings into practical, actionable recommendations.

ROADMAP
Prioritize what happens now, in the next 90 days and over the longer term.

What You Receive

Depending on the scope of the engagement, deliverables may include:

Executive Summary
Comprehensive Communications Assessment
Communications Maturity Assessment
Organizational and Staffing Recommendations
Digital and Social Media Assessment
Workflow and Technology Recommendations
Performance Measurement Recommendations
Prioritized Implementation Roadmap
Executive Leadership Presentation
Facilitated Findings Session

From Findings to Solutions

The audit doesn't end with the findings.

A communications audit should not become another report sitting on a shelf.

TalkWrite can continue working alongside leadership to turn recommendations into action—from strategic communications planning and organizational structure to crisis protocols, social media strategy, performance measurement, staff development and ongoing strategic counsel.

Ready for a Fresh Prospective?

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